Have you ever thought about where the seven-day week comes from? In this episode, Joe Sanok talks about his brand new book, Thursday Is The New Friday. The seven-day week was created four thousand years ago, and the forty-hour workweek was built in 1926. We are the post-pandemic generation that gets to say, do we want to do work the way we used to, or are we going to create something new? Tune in as we chat about productivity, slowing down, and the importance of outsourcing.
Meet Joe Sanok
Joe Sanok, MA, LLP, LPC, NCC is the person behind the #1podcast for therapists, The Practice of the Practice. Joe has helped hundreds of private practice owners in growing and scaling their private practices. Joe has also been a mentor and coach for Gordon in his journey and inspired him to start The Practice of Therapy.
Joe says, “In 2012 I launched Practice of the Practice to blog about what I was learning about business, marketing, and private practice. Since then, my income has gone up over 2,000%. In the beginning, I was making around $1000 per month. In 2015, I grossed over $200k! In fact, every month I post exactly what I made and how I made it. It’s important to me, because we don’t usually talk about money and how to make it in an ethical way. I want to increase your influence and your income!”
Where Did The Seven-Day Workweek Come From?
Where did the seven-day workweek come from? How do we understand just this concept of time to begin? A year makes sense: it’s when the earth goes around the sun. Also, a day makes sense: it’s how long it takes the world to spin. However, the seven-day workweek doesn’t make sense. When the Babylonians over 4,000 years ago looked up in the sky, they saw seven essential things: the sun, the moon, earth, Mercury, Venus, Mars, and Jupiter. With that, they said we should have a seven-day week. The Romans had a ten-day week, and the Egyptians had an eight-day week. We think that this seven-day week is just how it is. Well, we could have had a five-day week and had seventy-three of them in a year.
The Industrialists Gave Us A Forty-Hour Workweek
Fast forward to the 1900s; the average person was working ten to fourteen hours a day, six to seven days a week. There were protests around this – people wanted a forty-hour workweek. There was a national lockdown because they were scared that these protests and the uprising would spread. In 1926, Henry Ford said he would start the forty-hour workweek. Henry Ford wanted to sell more cars, and he knew people were not going to buy a car to get to work faster. However, if they had a weekend and wanted to visit their friends and family quickly, they would buy a car. The industrialists gave us this model of how to view the world.
It’s Time To Slow Down To Get More Done
The research shows that when we slow down, when we’re not maxed out and stressed out, that’s actually when our productivity and our creativity go up. When we slow down correctly, we truly can do better work. You shouldn’t check your email after your kids are in bed; maybe you shouldn’t work as hard on a Friday, perhaps you should rein in some of those hard and soft boundaries. When you are ready to kill it, how do you do that? We can use neuroscience to inform the way that you work so you get more done. Gordon is a fan of using the Full Focus Planner. It forces Gordon to slow down, think about things, and process stuff in a different way. Most of us are on our phones all day. With the paper planner, we can focus more on what we are doing.
Stop Getting Distracted From What Means The Most
Whenever you are distracted from your business for one minute, that’s one minute less you will get to spend with your friends and family. If you spend half an hour roaming the internet, that’s half an hour you could be playing with your children. When you do things that distract you, you are really stealing time from the people you love the most. Often, when we get distracted, it’s a lack of planning. If your day is sketched out, then you won’t have time for distractions. Think about what is the highest use of your time. Make sure that you blackout time to get done what you need to get done.
The Importance of Outsourcing In Private Practice
Thursday is the new Friday which means you are giving yourself less time to do the same tasks. If you have 20 tasks in a week, and you give yourself 20% less time, most likely, you’re going to drop the ball on some things. That gives you some critical data of what’s essential. You’re not going to do the fifteen least necessary tasks. Instead, you’re going to do the fifteen most important tasks. It’s time to outsource the things that you can! There are those things that are not a great use of your time that you hate doing that still need to be done. Find a virtual assistant who can take things off of your plate.
Gordon Brewer 0:00 This is the practice of therapy podcast with Gordon Brewer, helping you to navigate your private practice journey. This is episode number 198 of the practice of therapy podcast. Hello, folks, I'm Gordon Brewer, glad you've joined me glad you're listening in to the podcast. And if you're here for the first time, glad you found us glad you stumbled upon us and hope you will take time to follow us wherever you might be listening to the podcast. So I've got my guest today. And he probably needs no, no introduction. For any of you that are been listening to podcasts in this whole private practice space. Most of you probably know my good friend Joe Sanok. And Joe has been such an inspiration for me. And over the last several years, he's been not only a mentor, but I consider him a colleague, and just all that we do to provide resources for those folks that are in private practice. And if you don't know, Joe Sanok, he's the person behind practice of the practice. And it's probably the top private practice podcast out there. But he's just got just a ton of resources now. And just a really wonderful team, he's really built quite, I want to I don't want to go, I don't want to sound too presumptuous, but quite the Empire with what he's doing. But Joe is a great person and a good friend. And I am excited for Joe because he has got a new book. And it's a traditional book. And it is, it is it has been published by HarperCollins, which is pretty, pretty impressive to me. But his new book is called Thursday is the new Friday. And so in this particular episode, Joe's gonna take us into Thursday is the new Friday and just some of the stuff and the research that he's done on productivity and being able to kind of rethink how we organize our lives, which I think is just great information to have, and something that I think a lot about because, you know, as I've shared in previous episodes, VA been going through a lot of ups and downs with my wife and the fact that she's disabled. And so I've had to reorganize my life in quite a different way now. And so anyway, this book has been a big help to me. And it's a wonderful book. So we'll get to Joe here in a minute. And listen, you can listen into our conversation about Thursday is the new Friday and his launch of this book that's coming out here this week as we we put out this particular episode. And also Joe and I are going to talk a little bit about killing it camp that's coming up later this month. And so you can find out about that by going to practice of therapy.com K, I see 2021. And that'll get you to the landing page where you can find out how to sign up for that. It's going to be a virtual conference on October the 14th and 15th I believe it is or 15th and 16th. Don't quote me on that. But anyway, you can find out about more about that by going to practice of therapy.com slash k i see 2021 it also, I think this is going to be known again, don't quote me on this. This is gonna be the last week of the pre launch of the using Google workspace as a practice platform course. Got it pretty much finished nail and putting a few little doing some of the trim work as I like to call it on the course and so it's going to be ready for full launch here in the next week or two. But take advantage of the early bird pricing. And when you enroll in the course you get lifetime access. So any updates that I've added to the course you You can get those as well. But the course goes over how to use the different tools of Google workspace in your practice as kind of a practice management system. And so, in this course, it really piggybacks on my other course, just google workspace for therapists, which that course has been out for some time now, and recently updated data that here in 2021. But Google workspace as a practice platform, we'll just go in deeper with that, in a partner with my friend, add dhara on the course. And he just adds a lot because he's a person that uses pretty much Google workspace exclusively. In his practice, I use a combination, I actually use Google workspace, along with therapy notes, in my practice, therapy notes, handles kind of the clinical side of things. And Google workspace handles the business side of things. And so and there is some overlap there, and I'll talk about that in the course. So be sure and check it out and take advantage of the early bird pricing. So you can get to that by going to practice of therapy.com slash GW s platform. And you can find out more about that and enroll and get lifetime access. And also, before we get to Joe, I'd love for you to hear from our sponsors, blueprint health and therapy notes, they are two wonderful sponsors of the podcast. And I'm so glad they are because they allow me to be able to put the podcast out week after week and be able to put all this free content out there for you to listen to, so be sure to check them out. And here's a few words from those two sponsors. You know, as your practice grows, the systems and processes you have in place will keep your practice running smoothly. That's why it's important to have an Electronic Health Record system that is specific to mental health providers. Therapy notes is a complete practice management system. With everything you need to manage patient records, schedule appointments, meet with patients remotely, create rich documentation, and Bill insurance all right at your fingertips. Their streamlined software is accessible, wherever and whenever you need it. There are who I use in my practice, and that I mentioned that they are one of the top rated EHR for mental health providers, their support is also second to none. So be sure to check them out at practice of therapy.com slash therapy notes. And be sure to use the promo code Gordon, just g o r, d o n, and you can try them out for two months for free. That's therapy notes.com. And this episode is also brought to you by blueprint health. You know, one of the best ways to serve clients in your practice is through measurement based outcomes. In fact, more and more third party payers, aka insurance companies are demanding measurable outcomes. And with more and more emphasis on good mental health. Having a way to measure your outcomes just make sense. Introducing blueprint, the measurement based care platform that administers scores and charts, hundreds of symptom rating scales, to give clinicians deeper insights into treatment progress, ultimately, by helping helping behavioral health providers to grow top line, practice revenue, increased clinician satisfaction, and deliver more effective care. So be sure and check them out by going to practice of therapy.com slash blueprint health. And by going to that URL, you can also get your first month free. Again, that's practice of therapy.com slash blueprint health. Well, hello everyone, and welcome again to the practice of therapy podcast and I've got the one and only Joe Sanok from practice of the practice. And Joe glad to have you back at this is it's always good to have you here and I'm so excited to for Joe to introduce to you his new book and this has been a little bit coming and I've kind of heard a little I've heard a good bit of the backstory around how you put this book together and not all of that, but tell folks about yourself. And for those that might not die, that would be hard for me to believe. But anyway, for folks that don't know that you tell them a little bit about yourself and the book. Joe Sanok 10:13 Gordon Brewer 13:00 Joe Sanok 14:01 Gordon Brewer 17:18 Joe Sanok 18:25 Gordon Brewer 20:46 Joe Sanok 21:05 Gordon Brewer 23:02 Joe Sanok 24:26 Gordon Brewer 26:00 Joe Sanok 26:25 Gordon Brewer 28:58 Joe Sanok 29:41 Gordon Brewer 30:37 Joe Sanok 30:55 Gordon Brewer 33:16 Big thanks to Joe for joining me on the podcast. And I'm just always thrilled to have a conversation with Joe, we got to hang out at the podcast movement. And he, you know, he's just always a delight to listen to, and always tease Joe and say, he's who I want to be when I grow up, if that ever happens. But now Joe is a wonderful person, and be sure and check out his book. And I would really encourage you to buy it. And you can find out more about it, you know, on amazon.com and there'll be links here in the in the show notes and the show summary for that. But also you can get just simply go to Joe sanok.com, or practice of the practice.com and find out more about the book and how you can get it. I've read a big part of it. And it really is a wonderful book. And it's really well thought well thought out and really laid out well of really thinking thinking about, you know, how we spend our time and how we organize our workweek and just our mindset around all of that. So be sure and check it out. And also be sure to check out our sponsors for the podcast, blueprint health, and also therapy notes. And they are two wonderful products that I can highly recommend. blueprint health will give you give you a way to really up your clinical game by giving you measurement based outcomes and being able to have a platform that does that easily and seamlessly. And also therapy notes therapy notes.com. Or if you'll go to practice of therapy.com slash therapy notes, they are the leading Electronic Health Record system for mental health providers, there are who I use in my practice, and absolutely couldn't do without them. So be sure to check out both those sponsors by going to the links here in the show notes and show summary. And I'm looking forward to hearing from my future episodes got a lot of gay, great guests coming up and just excited about the podcast. And also we got Episode 200 coming up. And you're going to get to hear from a pretty special person from here at practice of the practice of therapy. And that is my my wonderful virtual assistant Rachel bond. And Rachel has done so many things to help me out over the years and behind the scenes. And so you're going to get we're going to kind of pull back the curtain as they say, to kind of give you some things about behind the scenes here and also just get to hear all the other wonderful things that Rachel is doing and the nonprofit company that she started. So looking forward to hearing from that episode. So anyway, take care folks, thanks again for joining me for the podcast do take time to follow us wherever you might be listening to the podcast, whether it be on Apple podcasts, or Spotify or Stitcher or amazon music or audible or wherever you listen to your podcasts. Be sure and follow us there and leave us a review. I'd love getting honest feedback about the podcast and love, love hearing from you. So take care folks, and I hope you have a great rest of your week or weekend. Wherever you might be listening to this. You have been listening to the practice of therapy podcast with Gordon Brewer. Please visit us at practice of therapy.com for more information, resources, and tools to help you in starting building and growing your private practice. And if you haven't done so already, please sign up to receive the free private practice startup guide and practice of therapy.com. The information in this podcast is intended to be accurate and authoritative concerning the subject matter covered. It is given with the understanding that neither the host guests or producers are rendering legal accounting or clinical advice. If you need a professional, you should find the right person for them.
This episode is brought to you by blueprint health. blueprint health is a measurement based care platform for mental health providers. You can find out more about them by going to practice of therapy.com slash blueprint health. And also this episode is brought to you by therapy notes, therapy notes calm, the leading Electronic Health Record system for mental health providers in private practice there who are using my practice, check them out at practice of therapy.com slash therapy notes.
Yeah, my quick backstory is I took a very traditional approach to entering the therapy world, I was raised by a school psychologist and a school nurse. So my whole life I was told if you if you do well, in school, someone will hire you. Um, so I did well in school, because I wanted to get hired, and so got my undergraduate degree in psychology and comparative religion, then did a double master's degree in counseling and psychology, and entered the workforce, in nonprofits, community mental health as a foster care supervisor, and eventually got an amazing job at a community college, it was kind of the golden handcuffs where it was one of the higher paying full time jobs in the area, a pension, you know, all sorts of like life insurance, and health insurance, all those things that in the nonprofit world, you don't always get. And as I was doing that, I had this side counseling practice that was really to pay off student loan debt. And in that process, I was reading books about business, because I know Gordon, you probably know this do that in grad school, they don't teach us anything about business, right? So I didn't even have a business class in college at all. And so I was learning these books from these books or podcasts and applying it to private practice. And in 2012, launched the practice of the practice podcast to talk about basically what I was learning to be a co learner and say, yeah, I'm like two steps ahead of all of you. I'm reading these books, here's how I'm applying it. But then over time, started doing more consulting and mastermind groups and hosting conferences and eventually started membership communities. And now with practice, practice, we have a membership community for every single phase of practice, from the second you say to yourself, you know what, I really want to start a private practice all the way to you, I want to make my first hire, we have group practice, launch. And then after that we've group practice boss. And so at every phase, we've got a membership community for people now. But then in 2018, at the end of it, I said, What's that next really big step for me every year two, I take that advice from the book, the one thing if What's that one thing that if I do that, it's gonna make everything else easier. And to me, it was having a traditionally published book through a traditional publisher, and a New York Times bestseller. So said, If I do that, then that's going to make things easier. And so started down that process and said, Well, what do I need to do first, and so you had to find an agent, and then a writing coach for the proposal, get that proposal shopped around, and then write the book and all those steps. And so for me, that process really allowed me to dig deep into the subject of what do I believe and teach all the time. And really Deland on working fewer hours, but playing super big, is something that I've just taught over and over to say, I want you to do your most efficient, creative and productive work. But I don't want you to do it at the sake of your family not having you around.
Right. Right. And that's, uh, you know, that's, that's, I know, Joe and I were talking about this, before we started recording, just about, you know, kind of ups and downs of family life, I know, we've, we've both kind of gone through some transitions here lately, and that sort of thing. And, you know, one of the things I love about the book is that it really encompasses how to think about the way you do your work in a different way. You know, it's not to be too cliche, but we're really learning how to work much smarter rather than harder, because it's a, that another book covers just the importance of downtime and slowing down is a big part of being more productive, but also having those times when you really hustle and do those Sprint's and that sort of thing. You want to say more about all that, Joe, I know this is this is a no just throwing this nugget to him, he's gonna, this is going to be stuff he's really excited.
You know, whenever I approach, you know, a project or a podcast or any sort of subject, I want to know the backstory, because if we don't understand how we got here, it's really hard to know where we're headed. And so once I got the book deal, I wanted to just start from scratch and say, when I think about the four day workweek, what to me stands out what would if I was starting from scratch without having done this whole book proposal. What would the questions be that I have? And so right away, I started thinking, Well wait, you know, the seven day week, where did that come from the 40 Hour Workweek. Where did that come from? How do we understand just this concept of time to begin with, because, you know, a year makes sense. It's when the earth goes around the sun a day makes sense. It's how long it takes it to spin. But the seven day week just didn't make sense to me. So I looked into that. And it was actually the Babylonians over 4000 years ago that when they looked up in the sky, they saw seven major things they saw the sun, the moon, earth, Mercury. Venus, Mars and Jupiter. So those were the seven that they saw. And they said, You know what, we should have a seven day week. As a result of that. We also saw that the Romans had a 10 day week and the Egyptians, they had an eight day. And so what often happens is we think that this seven day week is just how it is. But we just as well could have had a five day week and had 73 of them in a year. So let's just start with, we made this up, we made up the seven day week. So fast forward to the late 1800s, early 1900s, the average person was working 10 to 14 hours a day, six to seven days a week. There were protests in the late 1800s, around this wanting a 40 Hour Workweek, especially in Chicago when they were rebuilding Chicago after the fires, these people had moved from Europe to live a better life. And we're working harder in the United States. There's actually such a protest. And this is actually where we get Mayday was that there was such a protest in the Haymarket area of Chicago, that there was a national lockdown because they were scared that these protests and the uprising would spread. And so it wasn't till 40 years later, in 1926, on May Day of 1926 40 years exactly that Henry Ford says, I'm going to start the 40 Hour Workweek within Ford. And so for humanity, that was a huge step forward. But the reality was Henry Ford wanted to sell more cars, he said that his people were not going to buy a car just to get to work faster. But if they had a weekend, they had something to look forward to if they wanted to more quickly go visit their friends and their family or go for hikes or whatever they wanted to do, they would buy a car. So the industrialists gave us this model of how to view the world that you view people like machines, that you have a certain structure that we view life as an assembly line, we still see lots of leftovers of that in our school systems and the way we view work, but if we can name that, that's an industrialist way of thinking that's too linear for how we are now we understand nuance, we don't look at people like machines anymore. And so then we can start to deconstruct how we view time now. So the seven day week, we made it up 40 Hour Workweek less than 100 years old. We are the post pandemic generation that gets to say, do we want to do work the way we used to? Or are we going to recreate something new?
All right, right. I love that. It's, it's funny, I'm, I'm kind of laughing to myself, my wife, and I've been in the process of rewatching Downton Abbey. And there was a line in there by the the Dowager count is played by Maggie Smith, or there they there, somebody was talking about a weekend and she says, Well, once a weekend. Yeah, it's always just, yeah, it's it's funny how we get locked into the constructs of things. And it's, um, you know, not to get too far off. But you know, one of the things that I've been just kind of working on in my life is just really eating healthier and, and getting getting control about weight, and all of that kind of stuff. And one of the things too, that we that same kind of kind of thing, is that three meals a day is again, a construct, and and just how we eat is, you know, all comes from what has been constructed in the last 100 years. As opposed to, you know, why do we do these things? So yeah, I love that.
Yeah. And I think even just that idea of listening to our bodies to understand and so even, you know, in the mornings, I've been starting with green tea, and then I have this kind of healthier bulletproof smoothie kind of thing that has some greens in it and a lot of seeds in it. And so you still get my coffee, but it's it's a healthier version of it and midafternoon when I'm feeling hungry, I don't just go eat some cheese, it's now I go, you know, make a green smoothie and have a lot of the nutrients that will help my body. And when we do that, when we actually listen to our bodies. It's amazing how you realize maybe the ways that we were taught just aren't aren't the ways we want moving forward. I even think about Lucia and leikin, my six and 10 year old, we did this two week road trip where we went to Death Valley and then we went to Sequoia Kings Canyon, Yosemite, we went over to Monterey and in whale watching. And so the three of us did this amazing kind of epic road trip. And I said to him at the beginning of this, you know, I'm sick of fighting about food. On this trip, you can eat whatever you want, whenever you want it as long as you listen to your body. Because, you know, at a certain point, as adults, we have to just decide how we're going to eat. I could eat ridiculously crappy food all the time as an adult and to say to these kids that I'm going to be in charge of your diet and then when you turn 18 like you're in charge of it. That doesn't seem like how I want to teach them. So there's one morning that lake in my six year old, she had, it was a bunch of bacon and Pringles for breakfast. And she's like, my body feels great. And I'm like, Oh my word like what am i another night she ate three bowls of goldfish. And you know, she's laying in bed kind of shaking and she goes, Daddy, I ate too many carbs. Yeah. Like she was learning. And then at the end of the trip, I remember I was grabbing a Starbucks. And I said to the girls, you've had an amazing day, would you like to have a cake pop, and they both said, You know what, our bodies don't need a cake pop. I mean, a kid turning down a cake pop. Yeah, but it was like, this moment where, you know, all the things that whether I'm teaching through Thursdays the new Friday, or just living it, it's like, we have control over our time, our food, how we construct meals, all of these things, we can take that back and say what's healthiest for us. And then when we're living more in that health, and in that slowing down, we can absolutely kill it when it's time to work on our businesses.
Right, right. So in the book, you want to tell folks a little bit about some of the principles that are in there that you can build on and, and, and one of the things I love about the book is, is it's got some work pages and stuff in there, too. And just ways in which you can kind of go through things.
Yeah, I really wanted to have a strong balance of what is the science say? What is research say? What are some practical applications, case studies and stories of people living this out? But then what is the reader actually, what can they do with this information? Um, because I think so many of the productivity books are on one side where they're so prescriptive, and then, you know, there's no room for your own nuance to it. Or on the other side, there's these woowoo books that are, you know, make a vision board manifested to the universe, and then just don't do anything and hope that it comes true. So this book really brings it together in a unique way where it's more of a menu of saying, I think you're smart enough as a reader, to take what I'm saying, do some experiments, apply it to your life, and then shift and change over time. Instead of just having this industrialists way of giving you a prescription, it's more of a menu. So we start in the first part of looking at your internal inclinations. And so there's an internal inclination quiz that you take on that shows you with the three top inclinations, where you're at with those, and this isn't pass fail. This is looking at internally, where are you at with these things that top performers typically have intuitively, then we move into the next section, which is all around slowing down. So we started internally, now we've looked externally, but still personally, to you're slowing down, because the research shows that when we slow down, when we're not maxed out and stressed out, that's actually when our productivity and our creativity goes up. We've seen it over and over, whether it's the Iceland study with the four day workweek, or other studies that are emerging, that the four day workweek when we slow down, and when we slow down correctly, we actually can do better work. And so even things like, maybe you shouldn't check your email after your kids in bed, maybe you shouldn't work as hard on a Friday, maybe you should rein in some of those hard and soft boundaries. And then the last part is when you are ready to kill it. How do you do that? How do you use the neuroscience to actually inform the way that you work? So you get more done?
Yeah, I love that. And what's, you know, one of the things that folks have heard from me on this podcast a lot, is one of the things that one of the tools that I use is the Michael Hyatt full focus planner. And the thing I like about it is that it is not digital, it's just long hand. And I think that one of the things that does is it forces me to slow down to really think about things and process stuff in a different way. Because most of us are on our phones all day and we're, you know, texting and, you know, doing all kinds of stuff all day. And I think it it does kind of get us out of sync. And I think too, one of the things that I've kind of gleaned from you, Joe and through the book, as well as looking at your, as you talked about earlier, just your body rhythms and stuff. And I know that if I'm going to do something productive, that that is something that I really need to buckle down on and really, you know, kill it as you as we like to say, I best do that in the mornings rather than wait till the afternoons when I get that kind of afternoon slump and that kind of thing. And so I think that's just really, really important. And the good news is we can all build our schedule, just around those those rhythms.
Yeah, when you sit there, look at your neuro sinking, and pairing that with how you work. And then also adding in your sprint type similar to a personality type your sprint type, it then allows you to actually pair your way of working with the way that your brain works and so you get more done. So even looking at as I wrote Thursday's the new Friday, I use the neuroscience I was learning to apply it to my writing and so being able to protect my brain in the morning so I wasn't checking my texts. I wasn't reading the news or checking email before I'd go into my writing. I had very clear systems to let myself You know, hey, I'm about to go right I'm going to give you hugs, Daddy's going to work. I'm in the same house, but like, don't come and bust in here I'm going to mancave mode, having, you know, making sure I have good nutrients in my body, so having a healthy breakfast and having my green tea and, you know, often a green smoothie, but then even creating my environment in a different way to trigger that flow state. So I had different lighting in my office, I moved my my writing chair to a different spot in the office, I had particular headphones that I wore only when I was writing with a playlist that I only listened to when I was writing. So from every level of what I'm seeing what I'm hearing what I'm feeling, where I'm physically in the room is saying, You are in writing mode right now. And over time, your brain then starts to say, Okay, I'm gonna jump right back in so much faster. I didn't have that kind of like startup that takes you half an hour to 40 minutes. It was I'm right back where I was last Thursday. So then you're getting more done during that short period of time. And the Sprint's that you're doing, you can actually do more in that period of time.
Right, right. Yeah. And that's a that's your you're exactly right. And that's one of the things that I have learned so much from Joe around is just being able to learn how to concentrate my time more. So well. How do you what what advice do you give to folks like myself that tend to procrastinate or just get distracted by shiny objects and such.
I mean, I think one mindset is that every minute that you are kind of dinking around and focusing on things that aren't the highest things for whatever your business is, that's, that's time you're stealing from your family, your friends, and yourself. And so when I think about it that way, when I think about my two daughters, if I spent half an hour just roaming the internet, or doing something that isn't the single best use of my time, that's half an hour that I could be playing with glitter and Barbies, or playing Mario Kart or whatever the thing is that we're doing as a family. And so I think starting with that the you are stealing time from the people you love the most. So starting with that, and then saying, oftentimes, it's a lack of planning. My day is so sketched out when I'm working, I don't have time to go onto the internet and just, you know, go after shiny objects, almost every minute of my day, even my to do list my assistant is putting in there, you have half an hour here, here's the five emails you need to check. You need to make sure that you set up these Pay Pal links, you need to make sure that you pay these bills, you need to renew these things, whatever the things are, every single minute of my day, pretty much is scheduled out when I'm working. And so I don't, I haven't made time for me to go after shiny objects, because I'm just too busy. And so being able to say what is the highest use of my time. So today, for me, it's podcast interviews for my podcast, or to be on people's podcasts, doing a couple pre consulting calls. So having calls with people that want to do consulting with me, how do I then set up those consulting calls? so that by the time I'm talking to them, they're most likely to say yes, well, if you work backward, they meet with Jess, they go over all of their questions. By the time they talk to me, they pretty much know the price, I'm going to say they pretty much know the advice, I'm going to say it's a final kind of check off more than anything. So today, those two pre consulting calls, both said yes, they said, Yep, I'll sign up for this new expensive consulting, because they already knew the value of it. And so then I'm making sure that even when I have to show up for individual work, that I am best primed to get the answer that I want that they are best primed, more to opt out, like maybe they know that this isn't going to be a fit for them that they can opt out before they even talk to me. So then I'm saving time with that. And then to be able to say, Well, where is there wiggle room? Well, I need to eat in a day. So if I need to eat, I need to go take that quick break, get some healthy food in my body, and then move back into it. And so making sure that you blackout time to really get done what you need to get done to me. It just doesn't even leave any room for any of that procrastination or overthinking?
Yeah, yeah, yeah. And Joe, you do do it. Well, I'm really, really have been enamored by, by your ability to do that. I'm not a naturally organized person. So I have to work at that. So I know Joe, well, I want to be respectful of your time. But there was something else that you mentioned that up and slipping me now that's my brain with the stress brain. But anyway, Joe, tell folks more about the book in terms of you know, I'm sure they can find it most anywhere now and just kind of the launch is coming up. I think the week that this podcast is coming out so yeah,
so the book drops on October 5. And so you can order it wherever you get your books from your local bookstore. You can have them preorder it, you can do it from Amazon, wherever you get your books. It's available in audio book in digital or just kind of a traditional book. If you do a bulk book buy of five or 10 or 25 Then you get free access to our digital conference killing it camp where we have over 30 speakers 30 hours of content all around private practice in three different areas of pillars of practice growing a practice and multiple streams of income. So you just submit your receipt over at Thursday is the new Friday calm, and then you'll get access to that. So that's a huge bonus that we're doing. We recently had to make the decision to not do that live. But it also opens it up to a number of more people that maybe wouldn't have been able to come to the live event. Yet, Thursday is the new Friday. COMM is where you can submit your receipt and anywhere that you get your books, just search Thursday is the new Friday.
Yes. So we'll have all of this in the show notes and show summary. Let me go back because one of the things that I remember what it was that I want to do to maybe touch on here, real quickly before we end is the importance of outsourcing and not trying to bootstrap and do too much yourself.
Yeah, so one of the concepts of Thursday's the new Friday is that you're giving yourself less time to do the same amount of tasks. So if you have 20 tasks in a week, and you give yourself 20% less time, most likely you're going to drop the ball on some things, you're not going to do it perfect, you're not going to squeeze all of that in. And that gives you some really important data of what's important because you're not going to do the 15 tasks that are the worst 15 you're going to do the top 15. So Gordon, you would do your therapy, you do your podcast, you'd, you know, do some research, you'd be looking at the products that you're launching, you might forget to take out the trash, you might forget to vacuum your office, you might forget to, you know, maybe do some of the progress notes or something. And so then you say, okay, that's not as important. I need to figure out a system to do these progress notes faster. So you might, you know, I know within Google, you use a lot of shortcuts. And so so then that gives you information on things that you could either outsource things that you should eliminate things that you can automate, through, say, a software as a service. And being able to say, Okay, these consistently are not priorities, I'm doing these other 15 things. And I'm not doing these other five things. What is that telling me, it's telling me, this is not a great use of my time. And so there are those things that are not a great use of your time that you hate doing, that still need to be done. So maybe you got to hire a bookkeeper. Maybe you need to, you know, meet with your accountant more regularly, maybe you need to hire a profit first professional, who knows what it is. But that information on what you're ignoring is going to give you so much data, because you're going to be focusing on the single best use of your work. Now, what happens though, is when you're working on those things that only you can do, you start to multiply your success because, you know, if I'm, you know, for Monday through Thursday, doing all of these podcasts, interviews, I'm averaging 20 to 25 interviews a week, that's going to outpace the competition, that's hard to keep up with, because I'm focusing in so strongly on just the things that I can do. And sure, there's some emails that maybe are getting dropped. But that's what I have an assistant that's checking my emails, and she's trying to keep up with that. And you know, at the end of this book tour, I'll go back, and there's some cleanup that I'm gonna have to do. But I know that for two months, doing as many podcasts as possible, as many media appearances will help in this area that helps multiply my success in a way that's different from just keeping up with my email.
Right? Right. I love it a lot. Be sure and check it out. Thursday is the new Friday, calm, and we've got links here in the show notes. Be sure and check out practice of the practice, too, because that's a great resource practice of the practice.com. And Joe, thanks again for being on the podcast. And I know we'll be talking again here real soon.
Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links!
Joe’s Resources
Practice of the Practice
Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want
Killin’It Camp
Joe Sanok | How To “Kill-it” In Private Practice | TPOT 041
Joe Sanok | How To Level-Up and Grow Your Practice | TPOT 011
Resources
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Using Google Workspace As A Practice Platform Course
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.