Nicole Liloia joins the show and talks about building bigger practices the right way. The first step in attracting more clients is overcoming our limiting mindsets. The next step is building three key relationships – community, referrals, and transactional. Stay tuned to hear how to why these relationships are so important and how to create them.
Meet Nicole Liloia
Nicole Liloia is a business strategist who helps women entrepreneurs build bigger businesses and create consistent income growth. She loves helping them create multiple income streams that allow them the freedom to work less while still making more money.
Nicole’s first business was a counseling private practice but she quickly added in multiple income streams so that she could travel more while still running her business. She got her Masters in Social Work from Columbia University and has contributed to Forbes, Huffington Post, Mind Body Green, and more. Nicole always says yes to tacos and loves Apothic wine.
You can find her online at www.nicoleliloia.com and download her free tool, the Consistent Income Generator so that you can create a personalized plan to have consistent income growth in your own business at nicoleliloia.com/consistentincome.
Freedom and Flexibility
Nicole’s business is online, when she goes on vacation, she can bring her work with her and stay extra long. Working online also allows for more time with kids or more time to dedicate to your hobbies. Look at what motivates you outside of work and think about how you can get more time doing what you love. Think about the lifestyle that you want for yourself and create or alter your practice so it will best fulfill your needs.
Nicole always felt like there wasn’t enough out there for her. There were still other people who had what she wanted. Therefore, Nicole wouldn’t be able to do it herself. Nicole also thought that if she went on vacation, then her business would fail while she was gone. We are all subject to imposture syndrome – assuming we are not qualified enough for our dreams.
The key to building a more prominent practice is building healthy relationships. However, if you have a scarcity mindset, then you will be unable to create healthy relationships. Be open to putting yourself out there and be open to the possibilities that come with being seen and building mutual relationships. In the mental health space, there is always room for more people. Just because someone has a successful practice, doesn’t mean you can’t do it as well – it just means there is a path for you to be successful too.
Building Successful Relationships
There are three key relationships you need to build to have a successful private practice.
- Community. Your ideal clients and the people that you want to work with. Make sure you are building a large community – you want to nurture a broad audience so when your clients leave you to have more people to pull from. Show up, create content, and get in front of an audience. Be active on Facebook, write blog content, and utilize mailing lists.
- Referral Relationships. Build a relationship 1:1 with someone who has a similar audience that you do. You can share each other’s content and even refer to each other when necessary. Reach out to someone and ask about their needs – how can you help their audience? Develop long-term relationships that will benefit your business. Think about how you would want someone to approach you for that relationship.
- Transactional Relationships. A transactional relationship is someone that shares a complementary audience with you. Nicole pitched herself to The Practice of Therapy Podcast. She wanted to know if there was anything she can do for the podcast. Nicole wasn’t asking for clients; she wanted to know how she could be helpful to Gordon’s audience. This relationship is a community builder. To be successful in any business, you need to be known, liked, and trusted. Be genuine with what you do.
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast on iTunes, Stitcher and Google Play. Follow us on Twitter @therapistlearn and Pinterest “Like” us on Facebook