When thinking about being in private practice as a counselor, it does take a certain mindset to be able to be successful and have your practice thrive.  In this video blog I give some of my thoughts about the mindset for private practice.

• Private practice is a business, so learning how to run a business is key
• Learn as much as you can about business, accounting and marketing principles
• Be willing to learn new skills and educate yourself. In particular, learn about websites and how to market yourself and get some knowledge about online marketing
• Don’t be afraid to market yourself and learn how to network
• Creating steady referral sources is key to keeping the private practice afloat and going
• Be persistent with your efforts and challenge yourself to learn new skills even if they might seem hard to learn
• Create a routine and organize that routine.
• Streamline or try to automate daily tasks so that you are being efficient with your time. If you find that you are repeating tasks, figure out a way to create a template or automate.  (Tip:  When I first started out, I created a template in Outlook to respond to people setting up their first appointment.  It was much easier and saved a lot of typing time.)
• Create a “paperwork” flow and keep thorough records; incorporate an electronic records keeping system if at all possible
• Remember, your time is your greatest asset. It is OK FOR YOU TO CHARGE PEOPLE FOR YOUR TIME!
• Seek out the guidance and help of other business professionals. One of the greatest things that I did with my practice was to work with a business consultant to help guide me through some steps and brainstorm ideas.  I was able to then implement her advice into my practice and business strategy

By L. Gordon Brewer, Jr., MEd. LMFT  – Gordon is the President and Founder of Kingsport Counseling Associates, PLLC.  He is also a consultant and business mentor at The Practice of Therapy.

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