In this episode of the Practice of Therapy Podcast, Gordon talks with Holly Chantal about how she helps therapists, counselors and other service providers package and present what they have to offer in a way that attracts your ideal clients. Holly and Gordon discuss what should go on your “about page” and how it should make people connect with you. Then, Holly explains why narrowing down your client base will help you get more clients. Plus, she describes how a therapist can start their online messaging and the benefits of packaging.
Meet Holly Chantal
For the last decade, Holly Chantal has been helping visionary service professionals bring their brand, business model, and marketing systems into alignment with their next stage of growth. If you’re looking for someone that can quickly grasp your vision and what you do in all of its complexity then help you decide the best path forward then Holly is the woman to call. Holly’s clients call her an integrator because she helps them take their big-picture vision or idea and reverse engineer how to bring it to life in a way that feels right for them.
What Holly likes to do on about pages is sharing core philosophies. If you have particular quirks or niches share them here. Maybe you have a unique scheduling tool, or there is something unusual that you do – put that on the about page. People will decide if they like your approach instead of the more functional reasons they would become your client. It is more about connecting with people and being able to represent who you are as a therapist. If people connect with you, you are probably going to enjoy working with those clients more than people who may not be a good fit for you.
For therapists, especially, it is challenging to limit your client base because you want to serve everyone. Holly helps her therapists work through mindset things and how they attract clients. Think about which clients you want to attract. Some people love working with people who have identity disorders. While others like working with people who have anxiety or depression. When you are looking for help, you want someone who is jazzed about the problem they have, not someone who is a generalist. What are your passions, callings, and the magic that you have working with clients? Once you uncover this, you can start to attract more clients to your practice through messaging.
When coming up with your messaging, it is important to compare yourself to your competition. Once you know how you differ, you can talk about yourself and your beliefs. This will give you three to five topics to discuss in Facebook live, on a blog, or in a newsletter to clients. Share little tidbits about your modalities and why they work. Therapists do not want to come across as “salesy,” but you can create a message that does that for you.
The typical norm is open-ended engagement on a session to session basis. Many people are coming to you that have had bad experiences in the past with therapy, so there’s a stigma they have. When you can create packages, you are giving them a roadmap for what the experience will be like, and they can see how their progress is measured. It will provide them with something more tangible to hold on to, and it will be easier to sell long-term engagements. You might be able to create higher-end packages and start getting out of the time for money model. Specializing is helpful if you have decided what kind of work you want to do, and you know the modalities you are bringing into your practice then you can lay this out in a big-picture way for your clients. You can give an estimate of how long the therapy will take, topics covered, homework to work on, and other things that will come in the package.
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Meet Gordon Brewer, MEd, LMFT
Gordon is the person behind The Practice of Therapy Podcast & Blog.He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer and writer. PLEASE Subscribe to The Practice of Therapy Podcast on iTunes, Stitcher and Google Play. Follow us on Twitter @therapistlearn and Pinterest “Like” us on Facebook