The Practice of Therapy

Gordon Brewer: All right. Well, hello everyone and welcome again to the podcast and I'm really excited for you to get to know Aaron Price. And Aaron is, uh, really an expert in our Psychology Today profiles. And, um, Aaron, as I start with everyone, tell folks more about yourself and how you've landed where you've landed.
Aaron Price: Yeah, so my passion was always, uh, education. I was always really passionate about education, joyous schooling, learning, um, all about kind of how can we help kids explore their curiosities in school. Uh, and it was working in that, that's what my career's been helping education companies with their marketing, with their growth, uh, and then became really.
Jaded and frustrated with it, um, about six months ago. Um, and was just feeling very frustrated about kind of, I felt like I was only able to serve kind of the wealthiest schools and the wealthiest families not make an impact with kind of bridging more equity in education. Um, so decided to leave, quit my job, and it took a little bit and I was trying to figure out, you know, where else do I wanna make an impact?
I'm very socially impact oriented. Um. From there, thought about therapy. Um, I've been doing therapy for the last seven years. It's been completely life changing for me. Um, have helped a lot of friends get into therapy as well. And initially was exploring it from kind of the therapy seeker side. How can we make the process of finding the right therapist for you much easier?
Uh, that's when I kind of stumbled into the therapist side and how therapists go about. Finding their ideal clients. Um, so about five months ago, started helping some therapists with that. Uh, we had a lot of success, uh, and then started building out some software tools, uh, to help therapists with their marketing as well.
And it's, it's been really exciting. It's been going really well.
Gordon Brewer: Yes. Yes. And I, I know, um, uh, mention your company. It's Therapy Profile.
Aaron Price: Therapy Profile Pro.
Gordon Brewer: Yes, yes. I, I wanted to make sure I didn't have it in front of me, so I wanted to, to mention that. But, um, one, one of the things that I know just in the years that I've been doing, um, consulting and also just helping other therapists and everything, really, one of the best, um, returns on investment I think anybody can do from a marketing standpoint is to have a Psychology Today profile.
And the reason for that is, is that. Consistently, when you search for a therapist, it's gonna come up at the very top of the page. And um, so I know Aaron, probably the thing you've been working on is how can we make our profiles stand out within that platform? So, um, tell us about that and just kind of how you've approached all of that.
Aaron Price: So a little background. So right now, about 60% of the time when someone finds a therapist, it is through Psychology Today. So the vast majority of referrals that are happening are coming through Psychology Today, um, which is pretty interesting. Mm-hmm. And kind of from there, uh, what's interesting as well is for some therapists, it can work really, really well.
Uh, they're generating, you know, multiple referrals a month, some even multiple referrals a week from Psychology Today. Um, and for a lot of therapists it's very slow. Um, and they're not generating many referrals. And that comes down to a couple things, but one of the biggest ones is are you telling a cohesive story on your profile?
Uh, on Psychology Today, uh, you know, specialists are always beating generalists. We wanna be very specific in who we're serving. Uh, and then there's a lot of little tweaks we can make on our profile as well that are going to help us what we call earn the click, uh, which is really, really important for getting people to look at our profile and then actually decide to reach out.
Gordon Brewer: Right, right. So, so what are some of the, what are, what are some of the kind of common mistakes that you see that people make around, you know, when they go, go to. Create their profile and that sort of thing.
Aaron Price: Yeah. So I'll give you three. So, so number one is saying that you can serve everyone. Um, and this is maybe one you've heard before.
It was interesting. I was helping a therapy seeker, uh, find a therapist two days ago actually, and she was telling me what she was looking for and she was really seeking help with some relationship issues. Um, and we'd look at all these, uh, different profiles. We'd filter for top specialties based on relationship issues, and we'd start reading profiles.
And the first paragraph would be talking all about relationship issues. You'd be like, I feel so heard. This is so awesome. And then paragraph two would start talking about how the therapist supports, uh, eating disorders or these other, um, struggles. And it was, you could see on her face, she'd be like, oh my gosh.
They get me, they get me, they get me. Oh, I don't know if they get me anymore. Um, mm-hmm. And so it's, it's scary, right? For us to say, okay, this is who my ideal client is, and I'm going to just focus on serving this one population. Because it does seem like, you know, you're closing the door. It's a smaller. Uh, potential size of people who might reach out to you.
Um, but that's actually how you're going to get more people to reach out, which is being very specific and here's who I serve. And allowing your ideal clients to feel incredibly heard with your profile. So that's number one. Uhhuh number two is gonna be around the preview text. So the preview text is the first three sentences of your profile.
Uh, and that's what people are gonna see when they're on the search, on the directory part of Psychology Today. Mm-hmm. Um, so if someone is filtering or they even typing, you know, therapists near me in Memphis, um, what's going to happen is they're gonna see just those first three sentences in your photo.
Those first three sentences are how you're going to do what we call earn the click. Um, and in order to earn the click, uh, we wanna make those three sentences. Really show the therapy seeker that we deeply understand them. So what we recommend, and a lot of this comes from, we partner at Therapy Profile Pro with Omar from Private practice marketing, Omar Ruiz.
And a lot of this is inspired by his framework, so I have to give him a lot of credit here, um, as well. Mm-hmm. Um, but what we really focus on is in those preview sentences. Is, can we show our ideal client? We understand them with the first two sentences. And so we often recommend, you know, can you do questions there?
Um, that show that you understand them. And then with that third sentence, can you offer hope and show that you can help them? And that we found is a really effective way for getting people to actually click on your profile and engage with it, look at it more, and then decide if they're going to reach out.
Right. And then number three is really around this cohesive story. So with your preview text, with your personal statement, with your top specialties, with your endorsements, with all of it, we wanna make sure we're telling the same story. If our top specialty is anxiety, we wanna make sure our whole profile is oriented around how we support people with anxiety.
Gordon Brewer: Right. Right. So can you give some examples of maybe some good opening profile, um, sentences and that sort of thing?
Aaron Price: Yeah, totally. Um, let me, let me pull a couple up for you. Um, I think that could be really helpful. I'll read 'em off. I just wanna make sure that I'm accurately representing them.
Gordon Brewer: Yeah.
Aaron Price: Um.
Let me pull up. So Omar has a really strong one. I'll start there. So he says, so, so his work is all around, his niche is all around infidelity. Um mm-hmm. And so he says, feeling overwhelmed after discovering your partner's infidelity. Whether an emotional betrayal or physical affairs is the shock, leaving you heartbroken, confused, and unsure what to do next.
So you can see with those two sentences, he is allowing him to connect with the reader. Mm-hmm. See if they're a good fit. We want them saying, yes, this is me, this is how I'm feeling. Um, and then he says, for those reasons, couples therapy is a great option to get support to process your relationship issues.
So there he's offering hope. Um, yes. Another one that I think does this really well.
Is, uh, Steven. So he focuses on anxiety. He says, are you feeling stuck in a cycle of anxiety, overwhelmed by tough decisions or acting in ways that don't reflect who you truly are? And then he says, you're not alone in this experience. And our work together will create a safe, compassionate space where you can explore these challenges without judgment.
So you can see they're both following this framework of, you know, connect with their struggle and then provide hope. Uh, and we found that's a really, uh, effective framework, uh, for generating more referrals and attracting your ideal clients.
Gordon Brewer: Right, right. Yeah. And so, um, I, I think, uh, you know that this certainly echoes a lot of what I've heard.
Over the years about marketing a practice is that, um, particularly in your Psychology Today profile, and I made the same mistake early on as I started listening to all my credentials and what I'd been trained in and all that sort of thing, and people really could care less about that.
Aaron Price: Right, and, and they don't understand it too is, is most people do not have the understanding of the difference between different modalities or what different licenses mean.
Um, and so it's really critical. We always recommend, you know, the second paragraph is how can you explain how you help in the most plain and direct language?
Gordon Brewer: Yeah.
Aaron Price: And what's really interesting there is I've gone on, uh. I've had a bunch of conversations with therapy seekers this week. I think I've talked to 12 different people seeking therapists this week trying to understand, you know, how do, what do they look for in a therapist as they're engaging with profiles?
What are they looking for? And what's really interesting is people are looking for very different things. And they're also pretty clear in terms of what they're looking for. Some people want a therapist who's very direct. Some people want someone who's really warm. Some people want someone who's more cold and clinical.
Some want someone who's close in age, uh, further in age from them. Um, and so in that second paragraph, it's really, really important that we say exactly our style, um, of how we support patients. Um, but we say it in. Language that they can understand. Um, so just being very direct about how I help without using all of the clinical jargon.
It's really effective.
Gordon Brewer: Right, right. Yeah. And I think, uh, yeah, you you wanna say something, Aaron, about? I think a fear of a lot of people is, is that if they niche down too small is that they're gonna somehow lose clients. But quite the opposite is the, is what happens.
Aaron Price: Yeah. So it's quite the opposite. So I'll say, so.
Uh, one of the therapists that we work with, he, uh, was just starting in private practice. He'd been in private practice for about three months and he had three clients that he was seeing. Um. And this was a nay. Uh, and then he started to notice something. He started to notice that there's a specific occupation, um, that he felt really excited about serving, um, felt, you know, uniquely oriented to serve.
And we gave him the advice. We said, you know, try really dialing in there, be the number one therapist for this specific occupation. Um, and he was like, okay, I'm gonna give it a try. Um, and now in August, we were just messaging yesterday, he now has 20 clients. That he's seeing on a weekly basis. Um, and so it's, it's like a really cool testament to if you niche down, if you find, you know, an underserved population, or you're just really adamant about I am a specialist, these are my ideal clients, this is what I'm going to do.
It can be super, super effective. And what's exciting there is, you know, there are clients that you're most excited to serve and you're most energized and also best able to serve. Mm-hmm. And so getting to focus on them is, you know, both a win for your clients. And that you're able to offer the highest level of, you know, care, uh, and support.
And also when, for you that you're working with the, the patients that most energize you.
Gordon Brewer: Right. Right. And, and you do much, you, you do much better work when you're, when that's happening as well. Yeah. Yeah. So, yeah. So what are, what are some of the other things that you think are important for people to, to know about when it comes to creating their, their profiles?
Aaron Price: Yeah, I think another one, and this is kind of a broader a, a broader one, but just thinking about, you know, psychology today as a referral source and how do we think about if a referral source is a good fit or not, and working for our, working for our practice. Um, and so there, what I really like to talk about in, in marketing is we focus on something called your LTV to CAC ratio, uh, where LTV stands for lifetime value.
CAC stands for your client acquisition costs. Our lifetime value of a therapy client, uh, is going to be what we charge per session times the average number of sessions that someone works with us. Uh, so if we charge $150 per session, average client works with us for 10 sessions. Uh, our average LTV for our clients is $1,500.
Pack our client acquisition cost, uh, is how much it costs us to acquire one new client through marketing channels. So, for example, this is really easy with Google Ads to calculate. Uh, if you spend $600 on Google ads and you get two new clients, then your CAC for that marketing channel is $300, right?
Mm-hmm. Which really interesting, uh, is in traditional marketing, my background is in, you know, marketing and education. Uh, and kind of the, the traditional regards of what a good marketing channel is, is you want to have a three to one ratio for your LTV to cac. Meaning if you're making $1,500 in lifetime value off of a client, then you want to be able to acquire them for $500 or less.
Which is pretty interesting. When I talk to therapist and I say, Hey, you know, as long as you're acquiring a client for under $500 from a marketing perspective, that's actually a big win. They're like, right, right. I have so much money. I would, I don't, I don't think I would.
Gordon Brewer: Right, right.
Aaron Price: So, so most therapists, um, are when I ask them, you know, what would you, uh, like in a hypothetical world, you know, what would it feel like to, to be acquiring clients at a, at a fair price?
Um, mm-hmm. And they say, you know, if, if I was spending, you know, a hundred dollars on Google Ads to be able to get a new client, that would feel like a good deal. Um mm-hmm. And that's generally what I hear. Yeah. And thinking about it from that framework is it's like, okay, psychology Today is your saying board and is actually like a, can be a really phenomenal.
Uh, referral source one because so many therapy seekers are on it, but two, because it's quite affordable too, right? From a monthly perspective, is it's generally about 30 bucks a month. And so it's like, okay, if it's 30 bucks a month, um, and I feel comfortable with spending a hundred dollars to get a new client, then as long as I'm getting one new client from Psychology today, every three months.
It's a good deal, uh, right, right. And what's really cool is we can actually get a lot more, if we are niching down, if we're being strategic in our zip codes, if we're having a strong preview text mm-hmm. We can actually make it a really effective and efficient, uh, referral source. So that's why Psychology Today really excites me.
Gordon Brewer: Yeah. It, it really does, uh, really does pay for itself. And I think that's, that's a way that I think was early on for me when I first got into private practice is, is thinking about as far as marketing, how is it going to, uh. Cover its own cost, because I think, uh, not to get too far down a rabbit hole, but I, I think, uh, we, we can get lost in a, um, scarcity men, uh, in, uh, mindset about money as a for, as opposed to thinking about it, okay, if I invest this amount of money in this, the return is gonna be so much greater and so, right.
Yeah. That's right. That's right. And so, and yeah, so 30 bucks a month to get $1,500. That's a pretty good investment.
Aaron Price: Pretty good investment if, if you're getting clients from Psychology Today.
Gordon Brewer: Oh, right, right.
Aaron Price: And, and I think it's an important thing too. I think, you know, I, I think two important things, one that I hear all the time from therapists is, you know, grad school taught me how to be a therapist, not how to run a business.
Mm-hmm. Um, is I think a, a really important one. And then the other one is around this idea of, you know, I think most. Therapists, which is most people with when it comes to business who don't have a formal marketing background. Think, you know, I open, I put up the open sign, whether that's virtual or in person, and people are going to show up.
Unfortunately, that's not the case. And so when we think about, you know, therapists who have built strong caseloads or therapists who are struggling to fill their caseloads, um, I think often like therapists will feel bad. They'll be like, you know, I've been in private practice for a year. I like still don't have my desired caseload.
Like, what's going on? I'm really upset. And I think the really important thing is, you know, the, the, a lot of the therapists who are the most full, they're not necessarily better therapists. What they are is they're better marketers. Um, mm-hmm. And so it's really just important to recognize that, you know, the idea of marketing and I, I think often in therapy as well, we see it as sometimes kind of a shady thing or a, a not super positive thing.
But really the, the purpose of marketing is to help people find who you can help, uh, for you to find the people that you can help and best serve. Um, and the goal of marketing is to best represent yourself. So that you can help people, uh, find you more easily. Right. And that's really our goal.
Gordon Brewer: Right. Right.
And, and another way I've heard that put is, is that, um, there are people that out there that are looking for you and marketing's a way to help them find you.
Aaron Price: Yeah.
Gordon Brewer: Yeah.
Aaron Price: Totally agree.
Gordon Brewer: Yeah. Right, right. So, well, um, one, one of the other, uh, I guess maybe some other questions that people might have, Aaron, is, is that, uh, besides the copy, um, well, I, I guess maybe a more specific thing is, is, is more copy better or less copy better?
Or what's, what's a key, some key, what are some keys there?
Aaron Price: Yeah, so we definitely wanna answer all of the questions. Um, so I see some therapists don't use all three paragraphs. We wanna make sure we're using all three paragraphs there on our personal statement. Um, what's interesting as well is Psychology today is gonna keep us to pretty small character limits for all three paragraphs.
So I would really recommend using all of the space or all of the space to accurately answer the questions. Mm-hmm. And kind of when we think about those. Three paragraphs and giving a lot of credit to Omar here as well. Um, I love all of his frameworks here, but we really think about that first paragraph is, you know, can you build rapport in the sense of can you show the therapy seeker that you understand their struggles and offer hope?
Paragraph two is explaining how you can help. And then paragraph three, we really wanna give them all of the logistics and then have a really clear call to action. A lot of therapists miss this. Um, and what's pretty interesting, Gordon is. Uh, so, so when, uh, someone reaches out in Psychology Today, they generally do a consult and then hopefully turn into a client.
Um, of those consults only 25% industry-wide actually turn into, uh, client relationships. Interesting. And the two biggest reasons that, uh, therapy seekers don't move forward with a therapist. R one is a payment mismatch. You don't end up actually taking their insurance. You're more expensive than they thought.
They misunderstood. It wasn't clear on your profile. Um, and two is the, uh, thing they're seeking help with is not one of your specialties or you don't feel you're able to best serve them or they don't feel you're able to best serve them. Um, those can be. Really, we, we can do a lot of things on our Psychology Today profile, not only to attract more referrals, but also to make sure the right referrals are coming in.
So our consult numbers are much higher converting from consult into client. Um, and you know, the two best ways to do that are, one is being really specific about who your ideal client is and who you're best able to serve. And then number two is in that third paragraph. Is we wanna be very, uh, direct about how to reach out to us, you know, what insurance do we accept?
You know, when are we available for sessions? Scheduling is another big one that, uh, causes people to not continue on with a therapist after a consult. So it's how can we be really explicit about all of those things? Let's assume, I always tell therapists, you know, assume someone is not going to look at anything on your profile besides your profile photo and your personal statement.
So just because that information is on the sidebar at the bottom of the page, don't assume it's actually being read.
Gordon Brewer: Right. Right. Yeah. So any tips on photographs?
Aaron Price: Yeah, yeah. Great question. So the photo. Mm-hmm. So I, I see a lot of missteps here. It's, and it's hard. I, I will like, give a lot of, um, psychology Today I don't think gives enough guidance on how to make a good profile.
And so I think that's really, really important to say. Um. But yeah, in terms of the photos is a warm and professional photo is going to be best. And I'm not saying you need to go, you know, do a photo shoot and hire a fancy, a fancy photographer. Um, but just something that's gonna show one that you're professional.
And two, the warmth is really important. We find black and white photos are not as good. They're harder for people to connect with. Um, mm-hmm. Logos definitely avoid. Um, they want to connect with you as a person, uh, not with your logo. Um, mm-hmm. And yeah, kind of the more informal photos we found have turned off some therapy seekers as well.
So, really interesting. I, I, yeah. Yeah. So a, a good photo of you looking professional, looking warm. Warm is really, really critical. As we talk to therapy seekers, warmth is one of the number one things they're looking for when it comes to a therapist.
Gordon Brewer: I, I had heard at one time that taking the picture outdoors is better.
I don't know.
Aaron Price: Yeah. Uh. Maybe I don't, don't, can't comment on that one specifically. Um, yeah. But yeah, definitely, definitely a, a warm photo, uh, where you look approachable but also professional Yeah. Is kind of what we're looking for.
Gordon Brewer: Right. And I know, um, psychology Today has the, you have the ability to put a video in there as well, and you wanna say something about that
Aaron Price: Would a hundred percent recommend doing the video that is.
A very easy thing to do. It's, it's very intimidating. It can seem very intimidating at the start. Um, but the video 100 recommend 100% recommend doing. Um, what's pretty interesting is a lot of therapy seekers, when you ask them, you know, how did you decide on this therapist to go with? They say, oh my gosh, I loved their video.
I was so able to connect with their video. Mm-hmm. And the video effective for a couple reasons. One is. It's a great way for therapy seekers to see your personality and see your vibe. Um, a lot of therapy seekers will say, you know, I went with this therapist because of their vibe. Mm-hmm. And a lot of that comes from how you write your personal statement in terms of does your authentic tone, uh, and personality come through as well as through your profile photo.
And the intro videos a huge part of that. Um, the intro video, don't overthink it. It's super easy to do. Uh, you can just film it on your phone, film it vertically. Mm-hmm. Uh, prop your phone up on a table on a book, something like that. Uh, and then it should be about 15 seconds. Uh, and in that you wanna do a greeting, you wanna show a sense of appreciation.
You wanna share who your ideal client is. How you best support them. Uh, offer hope and then have a really clear call to action as well. Um, and that's kind of the structure that we recommend. Um, and then the video's also really effective for one more thing, which is on psychology today, after they show profiles once someone's searching.
So once again, I'm searching for a therapist in Memphis, um, after they show the first round of profiles. Then they actually have a sidebar on the bo on the on the bottom, and it's a, a thing on the bottom. And it's gonna show therapists with videos specifically where you can click and it'll pop up those videos.
They're only showing therapists who actually have videos there. Mm-hmm. So it's a much smaller pool. Uh, and this is another opportunity for your profile to get seen on one of the first pages. Um, just like on Google, uh, the further you are down on the, uh, page in the listing, if you're on page six, you're gonna get seen a lot less than if you're on page one or two, right?
So this is another opportunity, well, psychology today they say their algorithm is random and, you know, changes who is shown at the top each time. By having a video, you're going to be shown at the top more often because you're having an extra opportunity to be shown higher up on the page.
Gordon Brewer: Right, right.
Yeah, I was, uh, I was gonna ask that question about, uh, any clues into the algorithm with Psychology today, but Yeah, yeah,
Aaron Price: yeah. The algorithm's interesting. So, so there's definitely, so, so they claim it's. Totally random. Um, and they, they alternate it so everyone gets shown at the top the same amount. Um, I have definitely talked to, um, some other people who work in the space who say that is not true at all.
Um, I, I can't speak on that. I, I don't know. I think it's all, uh, kind of people guessing. Um, but in terms of the algorithm is, you know, one is if you have top specialties that are less. Common. Uh, most therapists put, uh, anxiety, depression, and trauma as their top specialties. So if your ideal client, you know, is, you know, struggling with something else, or you have a different top specialty, that's gonna allow you to come up more often on those, uh, front pages because there's less competition there for those top
Gordon Brewer: specialties.
Aaron Price: There's also some top specialties that you can pick, and this was a tip from Omar. Um, there's some top specialties that you can pick, um, that aren't actually filter options on the therapy seeker side. So that's a really crucial one as well. Um mm-hmm. And so you wanna make sure those are not your top specialties because people can never filter by those, um, as well.
Yes. So that's another really crucial one. And then zip codes are a really interesting one as well. Mm-hmm. Especially with telehealth. Um, now, you know, being able to serve, you know, an entire state, not just, you know, neighborhood and who can come into your office as well, um, is you can really experiment with different zip codes.
Um, and experiment with, okay, is this a zip code where there's a lot of people seeking support, um, and maybe less therapists that's gonna allow you to rank higher more often. Right. Um, so that's kind of an interesting thing that you can explore as well and play with.
Gordon Brewer: Right. How, how would be a, what would be a good way for someone to go about researching that?
Aaron Price: Yeah, yeah, yeah. Yeah. So there's a couple things. I mean, one is gonna be, you know, if you're, um, thinking about kind of the. People that you're best able to serve and where, what zip codes do they live in? Um, so that's gonna be like an important kind of thought experiment. Um, and then it's a lot of experimentation.
Um, it's, you know, you can try to go on psychology today, look from different zip codes, see how many therapists pop up, you can kind of see when you run into the end of the page, uh, and compare that to population. Um, what I'd recommend is really just trying some different zip codes for a couple weeks. Uh, rotating between 'em, seeing if your numbers fluctuate at all, um, would really be kind of the best way to do it.
Gordon Brewer: Right, right. Yeah. Um, so I know, um, we've gotta be mindful of our time, um, Aaron, but tell folks about, um, therapy Profile Pro and that in your platform and all of that sort of thing.
Aaron Price: Yeah, so Therapy Profile Pro started when I was, uh, first starting helping therapists with their marketing. So noticing a lot of them were having trouble with psychology today, uh, and figuring out, you know, how to do these things.
Um, from marketing principles, niching down, having a clear call to action, speaking to your ideal client. Um, and so we built this tool, uh, that basically takes your profile on Psychology Today and instantly analyzes it across a bunch of key marketing. Uh. Criteria. Um, you know, do you have a clear call to action?
These different things? Uh, and it gives you suggestions on how to improve your profile. Uh, we launched that, uh, and it took off online, which was really exciting. Mm-hmm. We launched it on a Thursday. By Sunday it had been used by over 500 therapists. Which was really, really exciting. Uh, that's when we teamed up with Omar in private practice marketing and we totally revamped the tool.
Uh, we took about a month, totally rebuilt it, uh, with all of his frameworks. Uh, and that's totally supercharged it. I get amazing emails every week from therapist going, I use the tool and I'm getting, you know, more referrals now. It helped me figure out my professional identity. It's, it's been really, really powerful.
I'm so grateful that we got to work with Omar and use all of his. Tips. Um, mm-hmm. And so now the tool, uh, you go onto therapy profile pro.com. Uh, you enter your, uh, psychology Today Profile, and we give you a profile audit. Uh mm-hmm. And then what it's gonna do is it's gonna look at 15 key criteria around what's important on your Psychology Today profile.
It's gonna look at how you're doing on each of them right now, the preview text, the profile photo, the intro video. Each paragraph of your personal statement, your top specialties, et cetera. Uh, and it's going to give you a score. And then it's also gonna give you suggestions, things you're doing well with it right now, and suggestions on how to improve it, uh, to align with our framework.
And then we also have a tool on there that can rewrite your personal statement, still using your voice, honoring your authentic voice. And honoring what you've already written, uh, but orienting it around our framework to make it much more effective. So I think it's the easiest way to revamp your Psychology Today profile, get it set up so that it's, you know, using all of our, uh, frameworks, using all of our research about what works.
Uh, we've now had over 1200 therapists use the tool. Um, and it's, it's just been a blast. I, I have just felt really, really. Lucky therapy has been such a big part of my life and something that's been so impactful for me. And so getting all of the, I, I just feel I, I have the coolest job ever. Gordon. Yeah. I get all of these messages every week from therapists saying, Erin, use your tool.
It's totally helped me transform my business, help me transform my practice, and I, I just feel really, really grateful.
Gordon Brewer: Yeah, that's, uh, that's great. And, and we'll have links in the show notes and the show summary for people to get to that easily. And also I think we're gonna create a pretty, what we call a pretty link, just practice of therapy.com/uh, therapy Profile Pro.
Um, and so people can get to all of that easily, um, and the landing page that you created for all of that. So,
Aaron Price: yeah,
Gordon Brewer: that's cool.
Aaron Price: Yeah, I'm super excited and I hope, I hope you guys try it out and let me know how it goes. I'm. Very accessible. Um, my email is erin@therapyprofilepro.com. Definitely reach out. I I will do as much as I can to support you.
Um, yeah, yeah, just very excited. I, I just feel so lucky every day, um, that I get do this work. Yeah,
Gordon Brewer: that's great. Great. Well, any, any quick parting thoughts about, uh, creating a profile?
Aaron Price: Yeah. Um, I, I guess my parting thoughts are just, you got this, um, I think marketing feels often like a black box. Um, and it feels like the scary thing and this, this maybe bad thing, um, as well at times for therapists.
Um, and my recommendation is go for it. You got this. This is me giving you permission. Um, and so, you know, whether you use our tool, whether you use the frameworks from this, uh, podcast episode as well, um, just really think about, you know, who is my ideal client? How can I best serve them? And be really, I think marketing is all about experimenting as well,
Gordon Brewer: right?
Aaron Price: Um, so try different things, try different wording, try these different things. See what resonates with people. Um, and then just really start to understand kind of where are my referrals coming from. When you're doing consults, if you don't know how someone found you, it's a great opportunity to ask, you know, how did you hear about me?
How did you find me? Why did you decide to reach out? And that's gonna be really important data for you to use as you're thinking about your marketing, as you're thinking about which referral channels are working best for you.
Gordon Brewer: Right. Right. That's a, this is awesome. Well, Aaron, uh, hopefully we can have another conversation here soon, and as I mentioned, we'll have links to, to Aaron's things in, in the show notes and the show summary.
And, um, thanks again Aaron, for being on the podcast.
Aaron Price: Yeah. Gordon, thank you so much for your work. I, I really, really appreciate all the work you're doing.
Gordon Brewer: Yes, thanks.