The Practice of Therapy

Julie (JSL Management): So hello everyone. My name is julie. So I'm here I am located in seoul, south korea, and I am a social media manager for health and wellness professionals and I will be talking a little bit about social media Management used with health professionals.
Gordon Brewer: Perfect. All right Well, hello everyone. And welcome again to the podcast and happy for you to get to know today. Joy, Julie Soreland Lear. Welcome, Julie. Thank you so much. Hello. Yeah, it's good. Good and we were just chatting a little bit before we hit record and Julie, you're in seoul, south korea. I don't know that I have Interviewed somebody quite that far away.
Well, that's not true. I interviewed somebody from australia one time, but Just pretty good ways across the earth. But anyway, welcome and as I start with everyone Why don't you tell folks a little more about yourself and how you've landed where you've landed?
Julie (JSL Management): Yes, so I've been a social media manager for three years now.
I worked in jobs before besides high school, but I always ended up being bored. So during COVID, I found about social media management and thought it was a great job opportunity and a lot of opportunities. But being a social media manager, you need a niche and a space Special like people to work with.
So when I found out that health and wellness professionals didn't know too much about social media when I did, I would love to help them out because I am all for health and wellness.
Gordon Brewer: Yes. Yes. Well, good. Well, good. Yeah. So as you've gotten into this, what are some of the things you're learning and what do you feel like people need the most help with?
Julie (JSL Management): So something that can be a little bit difficult with social media is the algorithm is always changing and that can be very difficult for people who have their own businesses. Especially because they have to keep up with their clients as well as social media and they left maybe their job to not be in a nine to five and have more freedom.
So that is what I provide for them where they can take a step back, don't worry too much and still have enough control and accessibility to their business as they want to, but they don't need to. Be in all of that algorithm stuff all the time and worry too much.
Gordon Brewer: Right. Right. Yeah. So tell, tell us a little more about how you, how you tend to work with therapists and the things that you focus on and pull it all together for them.
Julie (JSL Management): Yes, of course. So what I do is first I do research in whatever field they're working in. So if that is. Therapist or before I worked with some spiritual leaders and other type of coaches, I do research within their industry, what people are interested in hearing about. And then I come up with content ideas.
That would be comfortable for them to film or create for their accounts. So they can be visible or not on their account. And I try to make it as engaging as possible so we can reach out to people who actually needs help with social media, but social media, people have such a slow like, Oh, I'm sorry.
People have such like. Slow times short time span. Mm-Hmm, . So it is very difficult to capture their attention and therefore I help them make engaging and creative Mm-hmm. posts on social media to actually reach out to people so they will also be engaging. So I do that part, and then I can also help with.
Engagement. So if it's too much to always answer, you know, emails or social media messages, DMs, that kind of stuff, I help with that too, unless they ask very specific health related questions.
Gordon Brewer: Right, right. Yeah, it seems like I've heard or read somewhere that you have like three seconds or so to engage someone with, with reels and that sort of thing.
Is that what you find is true as well? Yeah.
Julie (JSL Management): Yes, that is very true. Like for myself, my friends and other people, I have found that when I'm scrolling social media, it's so easy to just be like, okay, this is not interesting. I'm just going to scroll away. So you need something to really capture in that attention for the first, like, three seconds.
Gordon Brewer: Yeah. Yeah. So what, what are, what are you learning about that? Or maybe what are some tips about being able to capture somebody in the first three seconds? Cause I think, okay, there's lots of different ways to go about this, either through humor or something outlandish or whatever. But yeah, what do you find that works well?
Julie (JSL Management): So these days I'm finding that first physical hook that when you come up for the video that they have like a drink or something in hand or pouring like a drink while they're saying something that will also hook you in at the same time. That is the most effective thing. Also, the title of your video, it can be very important.
So for example, then if somebody is doing a story time, there'll be like this today, I got almost got scammed. For example, something that is really like eye catching that will Capture somebody's attention, because also it's very important with visual hooks these days, because some people have the sound turned all the way down, but whilst other people are more like, just listen.
So it's very different. So it's multiple ways you can go about it. But that's that I recommend people having like something they're doing with their hands or something and say. That is very captivating.
Gordon Brewer: Yes, yes. With in working with folks in the mental health field and other healthcare professions, what do you find are some good hooks?
Julie (JSL Management): Some good hooks can be storytelling. So, for example, I learned this about ADHD, or I learned this about healthy relationships. These, these hooks would really reel people in because people are like, Oh, I have maybe thought I had ADHD before. Let me hear or relationship issues or checking if they're in a healthy relationship, et cetera.
So that can really hurt health and wellness professional.
Gordon Brewer: Right, right. So you know, I know one of the things that there's been a lot of buzz around is, and that's with TikTok and whether it's going to stay particularly, I know you're in Korea, but whether it's going to stay intact here in the United States.
I don't know what, what sort of buzz you've heard about all of that. And yeah.
Julie (JSL Management): Yes, that is true. That is very sad that this is happening. But some things that I heard in the social media marketing like community is that they're trying to the people that are social media managers who are located outside the States can still be running people's social media.
So that is Factor two that you can put in and do the thing that would be a little bit difficult then is that tik tok do really like when you edit in the app and film in the app But it's also possible to use cap cut because cap cut is made by tik tok. So then they if therapists would have a social media manager, just send them a normal video you take of yourself.
They will edit it and CapCut, and then it will still be able to perform well on the platform. So that's
Gordon Brewer: how you build it. Okay. Okay. Good. That's good information to know. Are there other, other softwares that you would recommend? I mean, as far as, or as do you, do you think it's better to stick with the ones that are kind of native to the, to the I guess social media platform or what are you finding?
Julie (JSL Management): I think that you should never stay on just one platform. You should market yourself on multiple ones. TikTok is very great for finding new people and having a lot of reach, but Pinterest is also a very undervalued one. They also use SEO, so it is very great for people to get noticed. And if you have a good manager who can get you ranked high on the SEO, that can be used the same, like similar to TikTok, also Instagram for community management, LinkedIn is great as well as Facebook, but I do not work too much on Facebook because I feel like it's getting a bit more outdated.
Gordon Brewer: Mm hmm. Yeah, yeah. Now what about with Instagram? Do you feel like people are gravitating more to that? I mean, you know, obviously I think most people know they're owned by the same company and are kind of interconnected What are you finding with all of that?
Julie (JSL Management): So Instagram has gotten a lot of heat because it has changed at algorithm so much because it's trying to compete with TikTok and whenever these platforms changes their algorithm, it change, it goes through with people too.
So they get less views, less likes for sometimes, but the thing with Instagram Is that it is a great platform is possible to still reach people and if you post on there, try to be consistent and post on there the platform will reward you and you will find people. I still find some of my clients on instagram and I have helped all the others to do that too.
Gordon Brewer: Right, right. Yeah. So what are you seeing as far as shifts and kind of the demographics of who uses which, which apps? I know Facebook's kind of been thought of as kind of the one that the old folks use. And then I guess TikTok is more, More of a young, younger demographic. I'm just making some assumptions here.
What are you finding that? What does that look like?
Julie (JSL Management): So, I believe for TikTok, it is true that a lot of young people are using it and that it is very good to reach young people. So, There's not too many or older people on there, but there's still some so don't rule out that for like the older generation as well.
But like Gen C, Gen Alpha, they would most likely be on TikTok. While Instagram is a mix of both, really, it depends on countries. I found out in Asia, they used Instagram and YouTube a lot rather than actual TikTok. There's. Like really, really young kids using TikTok in Asia while in Instagram is a little bit, people are still a little bit like mixed tones about it.
So I do believe it depends like on your goals and where you're also located.
Gordon Brewer: Yeah. Yeah. How, how are people using YouTube differently now? I know I think of YouTube as being more of a long format, but I know that they've got. Reels and shorts. I guess they're called shorts on there. Depending on yeah.
So what do you, what are the trends you're seeing there?
Julie (JSL Management): So long form content is coming back because people are getting sick of just seeing like short videos and actually scrolling is tiring. So actually. Content is coming back and it's been coming back this year, I believe so it's nice to see but they're first using reels to Capture your attention, but then leading you on to their actual youtube videos.
So there will be a lot of Third questions in in a short from youtube
Gordon Brewer: Right, right. Yeah, I know when I know just even in this world of podcasting one of the things that is pretty much common practice. And I, I'm, I'm sure I'm going to have to be making some changes here is that you have the, you know, the audio version of a podcast that's available on your standard podcast.
You know, platforms, Apple podcasts, Spotify, that kind of thing. But the video version is available on YouTube. So,
Julie (JSL Management): yes, I heard a lot about that recently. I've seen a lot of, I have it in the background sometimes when I'm cleaning the house or something that I would put on like a podcast on YouTube and still have like the people moving, because it's better to see their facial expressions and the actual emotion.
Gordon Brewer: Yeah, yeah, I think that there's a lot to be said for that so I guess stay tuned folks will be seeing some changes with this podcast. I'm sure here in the future, but well Julie tell folks a little bit if they want to work would want to work with you. What's kind of your process for that? And what does that what does that look like?
Julie (JSL Management): So first, what I usually go through is that I check what kind of account they are, what they want to get help with, because some businesses want the most help where I'm managing their accounts. I am engaging. They don't want to deal with the social media aspect of their business while others really think of.
The social media platform as their baby, they want to have more control and this kind of stuff. So it really depends from a person to person and then after designing that we make a plan on how to go forward I Send them a link to a notion where everything is prepared and I help them with choosing a platform Decide on, like, their goals, and then we start doing research, content ideas, making the content, and then posting.
Gordon Brewer: Mm hmm. Yeah. Yeah. Do you what what are you finding as far as how often people should post on the various platforms?
Julie (JSL Management): So how often really depends on how often you can do consistently, because people, Consistently a lot when you see tips and tricks on Instagram or YouTube or tick tock But consist to be consistent really means how much you can do so if you only can do three times a week do those three times a week, but Hopefully post on the same time, so I would recommend if you really want like fast growth and you do have the time to put the effort in, then posting every day is great, but I tried myself to post the three three times a day.
Strategy, and the only thing it helps with is finding your voice in it. It doesn't really do too much with pushing, like making you go viral.
Gordon Brewer: Okay. Yeah, I guess if somebody figures out the formula for going viral, that'll be a, that'll be a game changer because it seems like it's probably kind of hit or miss for folks.
Yeah.
Julie (JSL Management): Yes, it is very different. And honestly, social media managers and everybody we do as it changes all the time. And it's nobody telling us what to do and what not to do. We are using strategy and checking the algorithms to find out what we can do for our clients as well. So it is social media is always a mystery.
Yes.
Gordon Brewer: Yeah. Right. Right. And I, you know, it's just, it's ever, it's ever changing. And yeah, there's, you know, not to get too far off down a rabbit trail, but I think people are starting to maybe get a little bit weary of social media. And so it's the con I think that, that the advantage to that is, is that that means that people are going to have to put out Better content to get people's attention.
Julie (JSL Management): Yes, for sure. It's about quality before quantity much more these days and having like storytelling really makes people care about your accounts. And like we want to see people, we don't want to see a machine. We don't want to just see an aesthetic video anymore. We want to see people and connect with other people.
Gordon Brewer: Right, right. That's a very good point. And now with with the ad, you know, with AI being so much in the forefront. I think that's a good thing to remember and that I don't know, hopefully AI is not going to replace us humans, but yeah, it's it's, it's got some you know you know, some good, good things about it, but I think it's like you said, I think people want that human contact and that human voice with things.
So, yeah. So. Yeah, so along that topic, before we, before we close out, what, what are you finding is a good use of AI with social media?
Julie (JSL Management): I think AI with social media can be very beneficial for if you want to get stuff done faster. For example, if you are managing your social media by yourself, that you can put into AI to help you with ideas, help you with scripts.
But the key with that is not to just actually just pull copy and paste it because we do want your human touch on it. So it can help you be more productive in many aspects in your business. So I think that is a great thing about AI.
Gordon Brewer: Yeah. Yeah. One of the things that I'm noticing is that there are a lot of videos and podcasts even that are using AI voices now.
Well, Julia, it's I've got to be respectful of your time and I appreciate you being on the show. What sort of closing thoughts do you have for folks?
Julie (JSL Management): Yes. So what I want to say to the people if they are hesitant about Coming on as a health and wellness coach or professional on social media.
There are people out there that need, that needs help. And these days, the new generations that are coming on, they are really desensitized by like reality and that kind of stuff. So If they just can have somebody they can feel connected to and be like, okay, maybe I have this problem, then that can help them a lot.
So I really hope that I can see more health and wellness coaches, psychologists, all that kind of stuff on social media, because they can help so many people out there. So don't be afraid to show your face because I know a lot of people have this issue, for example, or just Yeah, just put yourself out there because social media is going to be a great part of the future and I do believe that in a couple of years, that almost all businesses has to have some sort of online platform.
So why not start today?
Gordon Brewer: Right, right. Yeah, that's very true. And that's been the trend so far. I mean, as far as Just in our, particularly in our, our field, our profession, you've got to have an online presence for people to even find you now. So, I mean, it's just yeah, it, I, I agree totally with that. And, and the other takeaway I would say that you've kind of talked about Julie is just the importance of human contact and people having a connection.
And I think that's as we know in our, in our profession, particularly as counselors and therapists and those of us in this field, that is at the very core of what we do is have helping people connect in a therapeutic way and, and make that human connection. So yeah, that's great. Well, tell folks how they can find you and connect with you if they'd like to.
Julie (JSL Management): Yes. So you guys can find me at JSL management on Instagram or a TikTok is JSL dot management on both accounts. And there I am easily available. on by DMs or comments or whatever. And also, if people want to reach out to me by mail, it is JSL the line and management at Outlook. com.
Gordon Brewer: Okay. Okay, and we'll be sure to have links in the show notes and the show summary for folks to find it easily.
Well, Julie, it's been great to talk with you. And thanks for being on the show and being up at midnight in Seoul, Korea to be on the show. So I appreciate that.