Put Your Brand in Front of Private-Practice Therapists
A weekly podcast reaching an engaged, decision-making audience of therapists building their practices. Sponsorship slots are limited — apply below to check availability.
Apply Now → Takes about 2 minutes · We'll follow up within a few business daysSponsorship & Advertising
A weekly, interview-style podcast for therapists building and running private practices — and a direct line to an audience of engaged, decision-making practice owners.
We work with a small number of sponsors and advertisers at a time, in a few different ways depending on your goals and budget. Here's a plain-language rundown of each option — reach out any time to talk specifics.
Ways to Partner With the Show
Our top partnership tier. One sponsor, category-exclusive, featured on every episode all year — plus a mention in our show notes and newsletter. This is the option for a brand that wants to be closely, consistently associated with the show.
A host-read mention worked naturally into regular episodes over a set period of time. Non-exclusive, so it's a lighter-weight, more affordable way to get ongoing exposure to our audience without an annual commitment.
We build a full interview episode around your book, course, or offer. It's a great fit if you have something specific to promote and want a deeper, more personal introduction to our listeners than a quick ad spot allows. Episodes stay in our feed indefinitely, so the exposure keeps going long after the episode airs.
No upfront cost — we promote your product with a unique tracked link or code, and you pay a commission only on the sales it generates. A low-risk way to test whether our audience is a fit before committing to a bigger partnership.
gordon@practiceoftherapy.com
Put Your Brand in Front of Private-Practice Therapists
The Practice of Therapy Podcast · 2026
Sponsorship Packages & Rate Card
All rates are flat fee. Terms below are illustrative — final pricing confirmed at booking.
Four Ways to Partner
- Category-exclusive — no competing brands on the show
- Host-read mentions every episode, all year
- Show-notes + newsletter mention
- Limited to one partner at a time
- Host-read mid-roll mentions on regular episodes
- 1 / 3 / 6-month terms — 3 & 6 month save up to 16%
- Base (1 mention/ep) or Amplified (2 mentions/ep + a monthly social post)
- See rate card below for full pricing
- A full interview episode built around your book, course, or offer
- Host-read intro + show-notes link, evergreen
- Amplify ($697): newsletter + social promotion
- Optional add-on: follow-on mid-roll ads at a loyalty rate
- Promote with a unique tracked link or code
- 20–25% recurring (software) or 30–40% one-time (courses, books)
- No upfront cost — pay only on results
- Pairs well with any tier above
Full Rate Card
Presenting Sponsor — Exclusive, Annual
Category-exclusive placement, host-read mentions on every episode all year, show-notes links, and a newsletter mention. Limited to one partner — inquire for current availability and rate.
Mid-Roll Sponsorship Packages — Non-Exclusive
Host-read mid-roll mentions on regular episodes. Rotating, non-exclusive slot (up to 2 sponsors per episode). Choose Base (1 mention/episode) or Amplified (2 mentions/episode, plus a dedicated social media post across Instagram, Facebook & LinkedIn each month of the term).
| Tier | Term | Episodes | Rate | Monthly equivalent |
|---|---|---|---|---|
| Base — 1 mention/ep | 1 Month | 4 | $697 | $697/mo |
| Base — 1 mention/ep | 3 Months | 12 | $1,897 | $632/mo · save ~9% |
| Base — 1 mention/ep | 6 Months | 24 | $3,497 | $583/mo · save ~16% |
| Amplified — 2 mentions/ep + social post | 1 Month | 4 | $997 | $997/mo |
| Amplified — 2 mentions/ep + social post | 3 Months | 12 | $2,697 | $899/mo · save ~10% |
| Amplified — 2 mentions/ep + social post | 6 Months | 24 | $4,997 | $833/mo · save ~16% |
Featured Episode — "Pay to Play"
A full interview episode built around your book, course, or offer — evergreen in the feed. Amplify adds a newsletter feature, social promotion, and an evergreen show-notes backlink.
| Package | Rate |
|---|---|
| Featured Episode — Base | $397 / episode |
| Featured Episode + Amplify | $697 / episode |
Follow-On Ad Add-On (for Featured Episode sponsors — extend your exposure into the months after your episode airs)
Amplified adds a dedicated social media post (Instagram, Facebook & LinkedIn) each month of the term, on top of the second mid-roll mention.
| Tier | Term | Episodes | Rate | vs. standalone |
|---|---|---|---|---|
| Base — 1 mention/ep | 1 Month | 4 | $597 | save $100 |
| Base — 1 mention/ep | 3 Months | 12 | $1,697 | save $200 |
| Base — 1 mention/ep | 6 Months | 24 | $2,997 | save $500 |
| Amplified — 2 mentions/ep + social post | 1 Month | 4 | $897 | save $100 |
| Amplified — 2 mentions/ep + social post | 3 Months | 12 | $2,397 | save $300 |
| Amplified — 2 mentions/ep + social post | 6 Months | 24 | $4,397 | save $600 |
Affiliate Partnerships
| Product type | Commission |
|---|---|
| Subscription / software tools | 20–25% recurring, first 12 months |
| One-time products (courses, books, templates) | 30–40% per sale |
gordon@practiceoftherapy.com